Campaign intake
One clear task, one owner, one place to make the call.
Card
White or panel fill, 2px ink border, ink offset shadow about 8px, no radius. The container for a tool screen.
Primary button
Orange fill, white bold Poppins label, 8px ink offset shadow, often an arrow. One per screen.
Ghost button
White fill, 2px ink border, ink label.
Choice buttons
Big full-color option buttons, white bold label, ink offset shadow. Use a different white-text fill per option: navy, green, or ink. Baby blue is not a button-label fill.
Input
White fill, 2px ink border, no radius.