Brand OS · v4.1 · Messaging, Visual & Graphics

Brand Identity

Colors & Typography

TL;DR

Ink, white, navy, and panel carry every layout. Blue, green, and navy share the accent work and can go big. Orange is saved for primary CTAs and the single most important element. Headlines use Archivo Black; everything else uses Poppins.

The thesis

Project management software for mid-market teams that outgrew simple tools and refuse to be punished by enterprise complexity.

Everything in this guide exists to make that sentence look and sound inevitable. Hard edges, high contrast, one loud moment per screen, and never a shade we didn't choose on purpose.

01

Brand colors

Click a hex code to copy it. One value per color, no near-duplicate shades anywhere.

White

Primary backgrounds, generous negative space.

Panel

Soft cards, section breaks, mockup stages.

Ink

Text, borders, dark bands, offset shadows.

Navy

Bold fields, dark bands, active states, primary accent work.

Orange

Fill only: CTAs, the slab, one featured element. Never text.

Green

The one green: fills, bars, and pills, with white text.

Blue

Bars, borders, progress, and shadows.

Amber

Status only: in review.

Red

Errors only.

02

The five traits

01

Direct

We name the broken thing and the fix. No hedging.

02

Confident

23 years of receipts. The proof does the bragging.

03

Empathetic

We know what a failed rollout costs a team.

04

Specific

Named tools, named workflows, named numbers.

05

Human

Contractions, opinions, a little wry.

03

Who we build for

Mid-market teams, 50 to 1,000 people, where one operations lead is accountable for everything shipping on time.

HealthcareHigher educationMarketing teamsGovernmentManufacturingNonprofits
04

Typography specimens

Two typefaces do the work. Archivo Black sets uppercase display type. Poppins carries body, labels, eyebrows, captions, and meta. Both are loaded here, so what you see is what ships.

Archivo Black, display

Headlines, uppercase, tight. The brand voice at volume.

See everything.
Chase nothing.

Workzone is project management software for mid-market teams that have outgrown simple tools but don't need enterprise complexity. Simple enough that your team will actually use it. Powerful enough that your PMO won't outgrow it.

H3

Built for teams that have been burned before.

Caption

23 years. 7-year average customer tenure.

Numerals

0123456789

Poppins, body

Paragraphs, lead text, UI. 400 to 800.

See everything.
Chase nothing.

Workzone is project management software for mid-market teams that have outgrown simple tools but don't need enterprise complexity. Simple enough that your team will actually use it. Powerful enough that your PMO won't outgrow it.

H3

Built for teams that have been burned before.

Caption

23 years. 7-year average customer tenure.

Numerals

0123456789

05

Use of color

  • Ink, white, navy, and panel carry the layout. That's the structure, everywhere.
  • Navy, blue, and green can go big, as full-color blocks and buttons, not only thin accents.
  • Orange stays the one you ration. Primary CTAs, the slab, one featured element per view.
  • Green means positive, proof, on-track. Blue means progress, links, info.
  • Text is only ink, navy, or white. Never grey, faded, blue, or orange.
  • On ink, navy, green, orange, or red fills, text is always white.