visual identity · graphics system

How Workzone graphics look

TL;DR

One brand across every channel, with room to breathe. The palette, the type, and the signature devices stay the same everywhere. What changes is the emphasis: email stays clean and scannable, blog goes editorial, social goes bold, events go big.

Section 00

Foundations

The shared DNA every asset carries: color, type, and the signature devices.

Section 01

Clean and scannable. Ink on white, one accent, one CTA.

Section 02

Blog

Editorial. Illustrated featured images, one concept per post.

Section 03

Social

Bold and thumb-stopping. Full color fields, huge type, one idea.

Section 04

Events

Big and high-impact. Reads across a room, logo up front.

Foundations

These three things are the brand: color, type, and the signature devices. Get them right and any asset reads as Workzone before anyone reads a word. Everything in the channel sections below is built from that kit, see the Visual Identity page for the swatches, specimens, and devices in full.

the consistency rule

Same palette, same type, at least three devices, on every asset. That is the constant. What each channel below changes is only the emphasis: which colors lead, how big the type goes, and how much room the graphic gets.

Email

Clean · scannable · restrained

Email is where the brand behaves. It stays mostly ink on white so it renders the same in every inbox and never trips a spam filter with heavy backgrounds. One accent, one job per email, one CTA. The personality shows up in the Poppins eyebrow, the tight Archivo Black headline, and the single deep-orange button.

do this

White background, ink text, with blue and navy carrying the accents
Poppins eyebrow up top, then an Archivo Black headline in sentence-tight caps
Lead with the reader's problem, then the payoff. Pain before product
One primary CTA button with the offset ink shadow
Bulletproof: keep color in text and buttons, not full-bleed image backgrounds

specs

Body width 600px, single column
Headline Archivo Black 26 to 34px, body Poppins 14 to 16px
Accent: blue and navy lead; orange is reserved for the primary CTA
Deep-green pill with white text for a positive proof point
Devices in play: Poppins eyebrow, button, optional status pill

live mockup · nurture / demo email

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✓ Do

Keep it ink on white so it looks right in Outlook, Gmail, and Apple Mail
Give the eye one clear next step: a single orange button
Use the Poppins eyebrow to set context before the headline lands

✕ Don't

Stack three buttons or paint the whole email orange
Build the message inside one big image that breaks with images off
Open with a feature. The problem comes first, every time

Before you export

Same palette. Same type. Three devices. Every single asset.

Channel changes the emphasis, never the system. If an asset needs a tenth color, the asset is wrong.

Blog

Editorial · illustrated · one concept per post

Blog is where the brand gets to think out loud, so the graphics get more room. Featured images are bold contemporary editorial illustration: one strong idea tied to the post's pain point, a saturated brand-color field, and a big condensed headline. The look varies post to post so the feed never repeats a motif, but the type, color-blocking, and Poppins category label keep every image in the family.

do this

One conceptual metaphor per featured image, tied to the post's problem
Saturated navy or ink field filling the frame, with blue and green accents
Big Archivo Black headline, Poppins category eyebrow, and a blue divider bar
Vary the concept every post so the blog feed never looks copy-pasted
Flat bold illustration or type-dominant poster. Not stock photos, not gradients

specs

Featured image 1200×630 (also crops to 16:9 and 1:1 for shares)
Headline Archivo Black, condensed and stacked, comfortable leading
Category label in uppercase, letter-spaced Poppins; white on dark fields
Concentric-ring supergraphic allowed as a solid, high-contrast texture
AI-image prompts must name the exact Workzone colors, Archivo Black display type, Poppins labels, hard edges, solid offset shadows, and no gradients

live mockup · featured image + article card (type-dominant poster)

Project management

Stop losing requests in email

The work already exists. It just has nowhere to live.

5 min read · intake & visibility

✓ Do

Anchor each image to one metaphor that names the reader's pain point
Color-block with saturated brand fields and let the type dominate
Keep the Poppins category label and Archivo Black headline on every post

✕ Don't

Reuse the same motif post after post, or the feed goes flat
Reach for painterly, fine-art, or generic stock imagery
Crowd the frame. Editorial means breathing room around one idea

Social

Bold · high-contrast · thumb-stopping

Social is where the brand turns the volume up. This is the one place full color fields lead: navy and ink backgrounds with blue and green sharing the accent work. One idea per post, readable at thumbnail size, with the logo mockup tucked in a corner so it stays Workzone even when it's shared without context. The devices earn their keep here, the slab, the ticker, the stat cards.

do this

Full brand-color background: navy or ink, with white high-contrast type
One idea per post, big enough to read as a phone thumbnail
Logo mockup in a corner so the post stays branded when reshared
Lean on the slab, the ticker, and stat cards for punch
Offset shadows go bigger here than anywhere else

specs

Square 1080×1080 and portrait 1080×1350 (4:5) for the feed
Headline Archivo Black, oversized, tight leading, uppercase
Stat number can run huge; label in uppercase Poppins underneath
White text on navy or ink; green and blue remain accents
Keep the copy short. If it needs a paragraph, it belongs on the blog

live mockup · a coordinated set (square, 1:1)

the receipts

7yr

average customer tenure

Workzone

one idea

Your team's still in email.

Workzone

The daily drip

Lost requests ✳

"did you see my email?" ✳

status meetings ✳

version 14 final ✳

Workzone

✓ Do

Design a coordinated set: same system, different color field each time
Make the one idea big enough to land before anyone stops scrolling
Keep the logo mockup in frame so reshared posts stay yours

✕ Don't

Cram two headlines, a stat, and a CTA onto one tile
Shrink type so it reads on desktop but vanishes on a phone
Mix three accent colors in one post. Pick a field, pick one accent

Events

Big · high-impact · reads across a room

Events are the brand at physical scale. Booth panels, banners, badges, and slide title cards all have to work from across a hall, so the type goes as big as the surface allows and the logo mark leads. Deep fields (ink and navy) with balanced blue and green accents. Orange appears only as the single CTA or focal point. Same devices as everywhere else, sized up.

do this

Deep field (ink or navy), balanced blue and green accents, and one orange CTA or focal point
Logo mark large and up front so the booth is Workzone from a distance
One line of Archivo Black doing the heavy lifting, readable at 20 feet
A single clear action: a booth number, a QR, or one CTA
Supergraphic rings as large-scale texture on the deep field

specs

Banner headline Archivo Black 46px+ on screen, scale up for print at 150dpi
Badges: navy header band, ink name, orange strip at the base
Slide title cards use the same banner layout, 16:9
Green or white for a small accent on the deep field, never as the field itself
Keep clear space around the logo. It sits on solid color, never on a busy photo

live mockup · booth banner + name badge

Booth 214 · come see it live

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Chase nothing.

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Workzone

Kyndall
Elliott

Marketing

✓ Do

Size type for distance: one big line beats three small ones
Let the logo mark lead so the space is unmistakably Workzone
Give people one action: a booth number, a QR, a single CTA

✕ Don't

Fill a banner with body copy nobody reads while walking past
Place the logo on a busy photo or shrink it into a corner
Use three accents on one surface. One focal point, always