Reference

Same Brand, Different Flair

TL;DR

Every Workzone page should feel like family without being a clone. The family look comes from a fixed core that never changes. The flair comes from a few levers you are free to move.

Core and levers

Never changes

The core

Archivo Black headlines; Poppins for the rest.
Hard edges, radius 0.
The ink offset shadow: no blur, down and right.
2px ink borders.
The exact tokens, one shade per color.
Text is ink, navy, or white, never grey.
White text on navy and green fills; orange for the one action.

Move for flair

The levers

Which color leads the page.
Layout shape: centered card, full-bleed, or grid.
Content density: airy or packed, always inside the same 8px ink-shadow panels.
Slab: orange or ink, tilted or straight.
Density: airy or packed.

The same trick across recent builds

Build	Lead color	Layout	Character
Cannibalization Desk	Orange	Centered card	Punchy gate
Cannibalization Decisions	Blue and navy	Two big buttons	Pick a side
MCP Shortlist	Navy	Grid app	Serious, dense
Connector Buddy	Blue	Guided finder	Bright, helpful
Rebrand site	All four	Full-bleed	Everything on

Slab choice is contextual

Marketing gets the tilt.

About two degrees, one direction, reserved for marketing and hero moments.

Tools keep it straight.

Product and tool UI stays aligned. Never mix tilted and straight slabs in one view.